i'm flattered you'd wonder
I studied music theory in college because I was obsessed with structure. Then I spent time in SEO, learning how people actually search, what they want, and how intent shapes behavior. Eventually those two things collapsed into product design, and it clicked.That path shows up in how I work. I'm drawn to the underlying system in everything: why users move the way they do, what the data is actually saying, where the friction lives before anyone's named it yet. I'm opinionated, I like to be proven wrong by evidence, and I'll iterate until something genuinely works.Seven years in. 85+ companies. Still having fun.
Shaping user-centric experiences that directly contribute to significant revenue generation and business growth across diverse industries.
Collaborating with stakeholders to define and deliver intuitive design solutions that promote increased engagement and drive revenue.
Driving end-to-end product design initiatives, from discovery and research to launch and post-launch iteration.