A lil' bit extra
Beyond product design, I can develop the visual and strategic foundations that allow brands to scale. This selection of work highlights my ability to build cohesive identity systems that govern everything from digital storefronts to marketing ecosystems.
Koby Pets is a premium pet wellness brand that specializes in high-potency, clean-label supplements, specifically targeting the gut microbiome as the foundation for overall pet health.
I developed the foundational brand book and digital identity for Koby, establishing the visual and strategic framework that defines the brand’s presence. I mapped out the core structure and messaging hierarchy, which served as the direct blueprint for the brand’s voice and copy. This identity system ultimately governed the creative direction across all channels; from the full site design to email marketing and social ads, ensuring a cohesive experience at every touchpoint.
The opening page of the brand book.
The Koby color system and guidelines for its application.
A page from the brand book illustrating what not to do to the Koby logo to maintain its integrity and recognition.
This page outlines the visual strategy for imagery, detailing the appropriate use cases for stock, staged, and AI-generated photography.
Mocked devices showing actual screenshots of an IG ad and the Koby website.
Proaction is a strategic consultancy that provides fractional CTO leadership and technical advisory for growing companies. By bridging the gap between business goals and technical execution, they help organizations scale their engineering teams and infrastructure with expert-level guidance.
I designed and developed the brand book and identity for Proaction, creating a professional visual system that reflects their technical expertise. I built the strategic structure and messaging that defined the brand’s voice, which directly informed the design of the website and all digital marketing assets.
The title card for the brand book, showcasing the logo I designed.
An excerpt from the brand book, illustrating the rules for type hierarchy across digital applications.
Guidance for applying the brand identity to effective, high-fidelity social media and digital advertising campaigns.
An example of brand guidelines at work with printed materials. In this case, a business card.
The Vegan Gym is a health and fitness platform dedicated to helping individuals transition to a plant-based lifestyle while building muscle and improving athletic performance. Through a combination of evidence-based coaching, nutritional guidance, and community support, the brand provides the tools necessary to achieve peak physical condition through a vegan diet.
I led the creative development of a wide range of marketing assets for The Vegan Gym, focusing on consistent brand storytelling across digital and physical products. My work involved designing concepts for cookbooks, digital gift cards, and educational infographics, alongside creating custom logos for branded merchandise and paid social ads.
A concept design for a recipe book.
A concept design for the layout of recipes.
Logo and apparel concepts for The Vegan Gym's program, "Menopause Mastery".
Instagram ad designs for The Vegan Gym's nutrition calculator.